Effective Date: 11 June 2025

Welcome to the internal advertising tool developed by Bluethumb Pty Ltd.. These Terms of Service (“Terms”) govern the use of our Meta Ads integration system (“the Tool”), which interfaces with Meta’s Marketing API to promote artists' artworks listed on our Bluethumb website.

1. Purpose of the Tool

The Tool is designed solely for internal use within Bluethumb. It enables our team to create, manage, and analyse advertising campaigns that promote artworks from our platform via Meta (Facebook and Instagram). This Tool is not publicly accessible and is not intended for external use.

2. Access and Usage

The Tool may only be used by:

• Authorized Bluethumb personnel
  
  
• Paid artists approved by Bluethumb for participation in marketing campaigns

By using the Tool, you agree to:

• Use it solely for campaign participation as approved by Bluethumb
  
  
• Comply with all applicable laws, Meta’s Platform Terms, and these Terms
  
  
• Not misuse, access without permission, or attempt to alter the Tool’s functionality

3. Data Usage

The Tool accesses Meta Ads data (campaigns, ad sets, creatives, and performance insights) through the Marketing API.

• Data is used exclusively for internal campaign setup and reporting
  
  
• No personal user data is collected or processed
  
  
• All advertising data is stored securely and not shared externally
  
  

4. Limitation of Liability

The Tool is provided “as is” without any guarantees. Bluethumb is not responsible for:

• Errors, outages, or downtime of the Meta API
  
  
• Delays or inconsistencies in ad performance reporting
  
  
• Any impact on campaign outcomes resulting from Meta-side issues
  
  

5. Modifications and Termination

Bluethumb may update these Terms or discontinue the Tool. Continued use after updates constitutes acceptance of the revised Terms.

6. Contact

For questions or support related to this Tool or these Terms, please contact: help@bluethumb.com.au